Few of us could have predicted what has happened over the past two years. While technology always changes at a dizzying pace, nothing prepared us for the crazy fast transition to remote and hybrid work.
This global event literally forced companies to speed up their digital transformation efforts, in order to continue doing any business at all.
This report reveals several key areas that our experts felt not only represented the biggest opportunities for business, but are grounded in practicality and are in reach for the majority of organizations.
Video Creation Software
Video making is one of the most promising applications of no-pro technology. The audience for content is rapidly rising, with more people watching videos online than ever before. Users viewed 16 hours of online videos each week on average in 2021. When you consider that video generates over 1200 percent more interaction and shares than text and photographs, you can see how simple it is to establish a market for your work.
Users, on the other hand, require nimble and simple solutions to satisfy their desire for more content. That's where no-frills apps like Wibbitz and Canva might come in handy. Their user interfaces do not necessitate extensive training. In minutes, rather than weeks or months, a creator can sit down and make videos that will reach millions of people.
QR Codes
QR codes have existed for many years. In reality, the first QR code was created in 1994, over 15 years before the first iPhone was released. We didn't realise the whole potential of these modest quadrilaterals until there was a demand for new ways to accomplish old tasks.
QR codes are now ubiquitous. This very old technology is enabling artists build experiences that engage audiences while they're out in the world, from scavenger hunts to menus, and even along the trail of museum tours.
As we look forward to 2022, the number of applications for QR codes will only increase. In the United States alone, 75% of consumers say they intend to continue using QR codes. As a new touchpoint in customer journey plans, marketers are already incorporating QR codes into out-of-home, field, and direct mail initiatives. QR codes are beginning to take shape as a "oldie but goodie" tool for designers, from putting them into personalised gift boxes to posting them on billboards.
Live Video Augmented Reality
It's safe to say that live video is here to stay. Unsurprisingly, the live streaming audience is younger than that of most other media – 15% of livestream viewers aged 18 to 34 watch videos multiple times per day, but this percentage reduces dramatically as people get older. The viewers' youthful ages ensure that there will be an audience for years to come. As younger generations begin to stream and new technologies become available, this human and frank medium will continue to captivate an increasing number of people.
Live video augmented reality is one such technology that is likely to transform this field (AR). With Facebook's rebranding to Meta, the technology underpinning AR will receive more attention than ever before.
This is more important than adding fresh backgrounds to your Zoom sessions (although those will continue to liven up our remote work experience). Entire universes will be generated in real time, providing a worldwide audience with remarkable and completely unique experiences.
Visual Collaboration Tools
Visual collaboration tools are the final technology set to shape the creative world in 2022. No matter what industry we work in, the trend to remote work has affected us all. We're left to figure out new ways to accomplish jobs that were formerly simple.
Miro, Figma's FigJam, Lucidspark, and other tools, on the other hand, are more than virtual whiteboards. They allow us to share ideas, discuss in real time, and drive innovation in the creative arena while working with colleagues across the city, state, or even hemisphere.
Video messaging is becoming more common in collaborative platforms that we've been using for years. To make creative processes more effective, companies like Asana and Slack are allowing users to capture and distribute video chats. This allows teams to stay connected and on task regardless of where they are in the world.
Cybersecurity
Cyber resiliency, according to Accenture, is defined as the ability to block more attacks, detect breaches faster, rectify breaches faster, and mitigate the consequences of breaches. This isn't the same as basic cybersecurity protection.
While cybersecurity focuses on data security, cyber resilience is a comprehensive framework that integrates cyber security and resilience into every aspect of a company's operations.
As corporate organisations become more difficult to penetrate, more cybercriminals are turning their attention to smaller businesses: According to a Verizon research, small businesses are the target of 43% of cyber-attacks.
For resource-strapped organisations, the overall cybersecurity matter can be intimidating, with many not knowing how to appropriately defend themselves.
To make matters worse, we're constantly bombarded with information about the newest security breaches, as well as emails from well-intentioned entrepreneurs attempting to sell us their wares. It's sometimes simpler to bury your head in the sand because there's so much noise.
External demands for cybersecurity are becoming more strict, and they aren't going away anytime soon. The heightened security standards for US government subcontractors, for example, are having a trickle-down effect on other enterprises.
The Cybersecurity Maturity Model Certification (CMMC) Program of the Department of Defence is a notable example.
Cloud Computing
We recognise that the world has evolved, and some employees will continue to work from home, either entirely or partially.
The technology impact for 2022 is that enterprises must examine how their technology environment is controlled, going from a "emergency" remote state to a new normal.
In the vast majority of circumstances, the cloud is an essential component of the process.
For a distributed environment, consider the following approaches and technologies:
- Single sign-on: Cloud-based governance offers unified access control from a single point for governance over users. This enables controlled access for employees with one login and password for almost all of their business apps.
- Virtual application pools: This capability allows businesses to configure different levels of security for different applications on a web server.
- Company polices: These may need to be updated to manage corporate BYOD policies and apply some level of corporate governance to employee-owned devices operated in remote settings.
- Low or no touch deployments: To offer support and service to remote employees, businesses should be prepared to ship PCs and laptops in a “ready to go” state straight to the house.
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